writer | creative | geek
Product Launch of POLISHED Mud Mask
DMB releases new skincare products once or twice every quarter. As a small business, the company leans heavily on social media and word-of-mouth promotion through influencers and online reviews.
Thoughtful social media—including pre-launch teasers, introduction posts, behind-the-scenes reels, how-to reels featuring Diana, and ingredient/old wives' tales posts—play a large role in the success of the product and are essential for engagement and building interest & audience.
Once launched, both @DianaMadisonBeauty and @DianaMadison post about the newest product. The posts on Diana's page are more personal, down-to-earth, and real, just like her. Below are a sampling of the brand account posts, focused on Instagram to keep things simple.
Pre-Launch Teaser Posts
Launch Posts
Swipe to see all. Click image to zoom in.
Instructional Video Posts
Teaser & Launch Emails
Social Media Influencer Promo Box
To encourage influencers to review and talk about POLISHED, promotional boxes were created including an insert with details about the product and other goodies to expand on the idea of a home spa day.
Mood Board
Inside the Box
Vibe
Color Story
Double-Sided Promo Insert
COPY
© 2025 by Amy Carden